Last updated: 8/11/2025
Privacy Policy
Introduction
Merchiest ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards.
- Business & Interaction Data: To provide our core services, we collect information you provide about your organization, including through chat messages. We may also collect publicly available information from your organization's website. We use this information to build an organizational profile to provide you with personalized services.
- Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
- Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor.
How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Create and manage your account.
- Analyze your organization's brand, marketing, and business needs to create a brand profile.
- Generate personalized merchandising strategies and product recommendations.
- Power and improve our AI-driven Branding Lab services.
- Fulfill and manage purchases, orders, payments, and other transactions related to the Site.
- Email you regarding your account or order.
- Respond to customer service requests.
Disclosure of Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
- Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We do not sell your personal information to third parties.
AI, and the Branding Lab
Our Branding Lab service uses artificial intelligence and machine learning to analyze the information we collect and generate merchandising strategies. This process may involve making inferences based on a combination of the data you provide and publicly available information. The goal of this automated process is to provide you with the most relevant and effective recommendations for your brand. You have the right to request access to the data in your brand profile and to correct any inaccuracies.
Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:
- The right to access – You have the right to request copies of your personal data, including the data contained within your brand profile.
- The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
- The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
If you would like to exercise any of these rights, please contact us at the email address below.
Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Merchiest
Email: support@merchiest.com